Banner Design

Banner ads, also known as display ads or image ads are widely popular online. Web banner is among the most prolific forms of marketing used in today’s online world and it’s design focuses on creation of effective clickable banner. Most companies use it for call to action and as an effective medium to increase brand awareness.

According to Google AdSense, the top performing standard banner sizes are:

• 300x250px – Medium rectangle
• 336x280px – Large rectangle
• 300x600px – Half page
• 320x100px – large mobile banner
• 728x90px – Leaderboard

Every website is going to have its own requirements when it comes to the size of an ad. There are several other banner sizes mentioned on the google page. Determining the ad size is also dependent upon the type of product or service being advertised.

In any banner ad, company logo must be included for brand awareness. Ideally, two thirds of the ad should be reserved for picture or the main value proposition. The other third should be dedicated to the primary call to action. The value proposition showcases the service / product the company provides and calls attention to itself with attractive offers and prices. Finally the call to action is the text or button that invites users to click. This is the clear focal point of the ad.

Simplicity is the ultimate sophistication

Leonardo da Vinci

In banner designing, keeping content and visuals simple is extremely important. Viewers are probably only going to glance at your web banner ad for a second.

Every color evokes different emotions in the audience. Color is the first thing a user notices in a banner ad. That is why it is important to understand the target audience when making color selections. The colors in the banner ad should also blend in and complement your logo. Making an ad which is not too contrasting with the website will increase trust and click rate.